If there’s a wrong way to do something, you can bet a consumer (that’s us) will find it. Even if it’s totally your fault because you didn’t spend enough time studying the instructions, you’re still likely to blame the company. This is why companies like IKEA spend fortunes producing instructions to ensure you get it right first time, after all, the end result is their reputation, not yours. But here’s the thing, don’t just grumble about it, reach out. Because we are so diverse, our opinion matters, it has a …
